COGNITIVE QUESTIONNAIRE FOR THE AUDIENCE
Wine Events wine, how to take a budget? At the end of the 8 "Vinerdì" programmed by Robbiano Ligucibario at the bakery in Genova, and 10 "eVINings" at LiguriaStyle.it in Genoa, was given a simple questionnaire to the public knowledge, and to monitor the level of satisfaction for both focus in some perspective required for the organization of future events.
The questionnaire was almost entirely pre-determined response, was completed by 52 people. In the analysis phase have obviously been eliminated all questionnaires double.
Below are some results, and a representative portion of their response.
data not mentioned here is related mostly to the food preferences of individuals and to the liking of the two locations in which they were respectively held two rounds of the evening (the pastry Robbiano LiguriaStyle.it in the first case and in the second).
When asked "what kind of gourmet are you?"
26 people (50%) responded "occasional, casual"
19 people (36.5%) responded "gastronaut passionate"
7 persons (13.5 %) responded "experts"
The question "How did you hear about this cycle of events?"
31 people (59.5%) responded "through word of mouth"
6 people (11.5%) responded "by web"
1 person (2% ) answered "through the media"
14 people (27%) responded "other"
When asked what you'd like to match the theme of wine? " (multiple answers were allowed)
11 people (21.15% ) respondents' suggestions for tourist "
11 people (21.15%) responded" meetings with producers "
9 persons (17.3%) responded "Craft traditions."
9 persons (17.3%) responded "wine routes in Italy"
8 people (15.38%) responded "art painting"
8 people (15.38%) responded "Literature and Cinema"
6 people (11.53%) responded "with chocolate tasting"
3 people (5.77%) responded "wine routes in Europe
2 people (3.84%) responded" music "
The feedback shows that 1 out of 2 expresses interest in the subject occasionally, however, these are people who were present at almost all events. Over 1 / 3 of these si dichiara gastronauta appassionato. Si palesa anche un interesse di natura professionale, in quanto 7 persone si dichiarano operatori del settore.
Il passaparola si conferma lo strumento per eccellenza nel diffondere l’informazione, quasi 6 persone su 10 hanno appreso degli eventi tramite parenti o amici. Va sottolineato che i media locali hanno mediocremente coperto l’iniziativa, migliore è risultata la copertura sul web, tramite blog e piattaforme di vario genere. La risposta “altro” non fornisce precisazioni.
Quanto ai desideri espressi dal pubblico in relazione ad eventuali nuovi appuntamenti, primeggiano la richiesta di suggerimenti per vacanze “golose”, di incontri coi produttori, ed un certo interesse for crafts and arts in the broadest sense, including cultural issues properly approached the food and wine. Not least, finally, the demand for chocolate tasting.
Wine Events wine, how to take a budget? At the end of the 8 "Vinerdì" programmed by Robbiano Ligucibario at the bakery in Genova, and 10 "eVINings" at LiguriaStyle.it in Genoa, was given a simple questionnaire to the public knowledge, and to monitor the level of satisfaction for both focus in some perspective required for the organization of future events.
The questionnaire was almost entirely pre-determined response, was completed by 52 people. In the analysis phase have obviously been eliminated all questionnaires double.
Below are some results, and a representative portion of their response.
data not mentioned here is related mostly to the food preferences of individuals and to the liking of the two locations in which they were respectively held two rounds of the evening (the pastry Robbiano LiguriaStyle.it in the first case and in the second).
When asked "what kind of gourmet are you?"
26 people (50%) responded "occasional, casual"
19 people (36.5%) responded "gastronaut passionate"
7 persons (13.5 %) responded "experts"
The question "How did you hear about this cycle of events?"
31 people (59.5%) responded "through word of mouth"
6 people (11.5%) responded "by web"
1 person (2% ) answered "through the media"
14 people (27%) responded "other"
When asked what you'd like to match the theme of wine? " (multiple answers were allowed)
11 people (21.15% ) respondents' suggestions for tourist "
11 people (21.15%) responded" meetings with producers "
9 persons (17.3%) responded "Craft traditions."
9 persons (17.3%) responded "wine routes in Italy"
8 people (15.38%) responded "art painting"
8 people (15.38%) responded "Literature and Cinema"
6 people (11.53%) responded "with chocolate tasting"
3 people (5.77%) responded "wine routes in Europe
2 people (3.84%) responded" music "
The feedback shows that 1 out of 2 expresses interest in the subject occasionally, however, these are people who were present at almost all events. Over 1 / 3 of these si dichiara gastronauta appassionato. Si palesa anche un interesse di natura professionale, in quanto 7 persone si dichiarano operatori del settore.
Il passaparola si conferma lo strumento per eccellenza nel diffondere l’informazione, quasi 6 persone su 10 hanno appreso degli eventi tramite parenti o amici. Va sottolineato che i media locali hanno mediocremente coperto l’iniziativa, migliore è risultata la copertura sul web, tramite blog e piattaforme di vario genere. La risposta “altro” non fornisce precisazioni.
Quanto ai desideri espressi dal pubblico in relazione ad eventuali nuovi appuntamenti, primeggiano la richiesta di suggerimenti per vacanze “golose”, di incontri coi produttori, ed un certo interesse for crafts and arts in the broadest sense, including cultural issues properly approached the food and wine. Not least, finally, the demand for chocolate tasting.
Umberto Curti, Ligucibario & Liguricettario
0 comments:
Post a Comment