La settimana scorsa a lezione abbiamo avuto la possibilità di incontrare nuovamente Peter Righi, il Direttore del Consorzio Turistico della Valle d’Isarco, che ci ha spiegato le sue idee ed obiettivi riguardo il nostro periodo di Rbl. Durante l’incontro siamo venuti a conoscenza di un termine o acronimo, usato per identificare un nuovo gruppo di persone che si caratterizza per lifestyle-oriented health and sustainable development of the Lifestyle Healt and Sustainability, or simply the Lohas. Certainly there is astounding that so many have wanted to find yourself, think of a more balanced and healthy life, but what makes it different is the Lohas their creativity and intensity with which fully meet their needs. In fact, this trend gives utmost importance to quality and authenticity, safety and taste, and the full responsibility in the conception of life that differs between sectors such as the kitchen, looking for more natural flavors, Healthy and tasty. Today you go to search for new values, it becomes more demanding and tries to get along with health and pleasure. All this corresponds with the principles of Lohas.
eco-friendly choices are the engine of the new economy: the experts say they see this movement succeed in a new harmony between the values \u200b\u200bof consumer and commercial brands, focusing on social responsibility. Lohas the world, from food to bio-organic cosmetics, natural medicine from bio-architecture, up to renewable energy, show a lifestyle and consumption of high-spiritedness. Health, ecology and sustainability, all associated with individual pleasure, are the new requirements that are answered in a market segment that ha fatto proprio il concetto di capitalismo responsabile.
La Germania è il paese europeo con la più alta percentuale di Lohas: 12,5 milioni di tedeschi sopra i 14 anni (il 19,3%) sembrano rientrare in questa categoria. Quale sarà la fetta di Lohas presente nel nostro Paese?
Laura Gianninò
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