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for a new social responsibility and

present two articles signed by Paul Grigolli , Higher Education Director of TSM, which is not strictly tourism. There is talk of capitalism
, our capitalism, what drives us every day to work hard to try to earn the same. That global finance capitalism, however, that today threatens to lose it all in (almost) all.
We speak of the great Polish journalist Ryszard Kapuscinski and his choice of perspective to tell the world from the perspective of the poor. This
that connects the two texts is the dimension of social responsibility of our actions : accepting the fact that all our actions have consequences, positive or negative, on the rest of the community.
With a little more but the "simple" sense of responsibility gives us a fact Kapuscinsky entusiamso to which it is difficult not to respond, and who will be pleased to read one of his books suggests that it is not possible to undertake any trip without question and seek answers about why economic inequality.
Viewed from this perspective, the document of Paul is not that far away a certain feeling that the master in tourism management tries to build with his students.

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MARKETING SOLIDARITY

On April 10, '09, L'Aquila while they celebrated the funerals of victims of the earthquake, in Tyrol South Tyrol, the local tourism association organized a press conference to outline a new initiative to help families devastated by the earthquake.
The tourism association, will pay host to a week, five families in the area affected by the earthquake. Guests will enjoy a week off fully expensed by the promoters can take advantage of everything the country of Tyrol is able to offer in terms of entertainment and fun, come un volo in parapendio, visite al centro faunistico,a Castel Tirolo etc.
Il presidente dell’associazione turistica Alexander Dilitz ha dichiarato che questa azione è stata pensata per dimostrare la propria vicinanza alla popolazione abruzzese, ed ha espresso la speranza che questa iniziativa possa dare il via a tante altre iniziative simili all’interno del territorio altoatesino, in modo tale da creare una rete di solidarietà ( quotidiano Alto Adige 11.04.’09).

Quest’iniziativa ha sicuramente una rilevante valenza solidale e sociale, è importante essere vicini a chi soffre e vive situazioni critiche cercando di aiutarli mettendo a disposizione i propri mezzi e le proprio risorse, però non bisogna negare che, attraverso questa azione Tirolo coniuga marketing e solidarietà. Solidarietà per i motivi che ho elencato fino ad ora, mentre per quanto riguarda il marketing, è innegabile che con questa azione Tirolo farà parlare di sé, attirando consenso ed interesse. Scaturiranno dei meccanismi attraverso i quali, le famiglie ospitate attribuiranno sempre a Tirolo una valenza positiva. Se l’associazione turistica sarà brava a non lasciare che questa iniziativa rimanga fine a se stessa, potranno giocare sul binomio destinazione-esperienza, cercando di legarle indissolubilmente. Le famiglie ospitate penseranno sempre a Tirolo come chi, anche se solo per una settimana, ha fatto in modo di alleviare tanta sofferenza, promuoveranno la destinazione e ne parleranno bene con i propri amici, probabilmente ci ritorneranno e contribuiranno ad estendere la rete di contatti e visite della località altoatesina.
Coniugando marketing e solidarietà la destinazione è stata sicuramente lungimirante, e poi si sa che le buone azioni vengono sempre premiate……!!!!!

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TOO I WANT TO BECOME A LOHAS !

La settimana scorsa a lezione abbiamo avuto la possibilità di incontrare nuovamente Peter Righi, il Direttore del Consorzio Turistico della Valle d’Isarco, che ci ha spiegato le sue idee ed obiettivi riguardo il nostro periodo di Rbl. Durante l’incontro siamo venuti a conoscenza di un termine o acronimo, usato per identificare un nuovo gruppo di persone che si caratterizza per lifestyle-oriented health and sustainable development of the Lifestyle Healt and Sustainability, or simply the Lohas. Certainly there is astounding that so many have wanted to find yourself, think of a more balanced and healthy life, but what makes it different is the Lohas their creativity and intensity with which fully meet their needs. In fact, this trend gives utmost importance to quality and authenticity, safety and taste, and the full responsibility in the conception of life that differs between sectors such as the kitchen, looking for more natural flavors, Healthy and tasty. Today you go to search for new values, it becomes more demanding and tries to get along with health and pleasure. All this corresponds with the principles of Lohas.
eco-friendly choices are the engine of the new economy: the experts say they see this movement succeed in a new harmony between the values \u200b\u200bof consumer and commercial brands, focusing on social responsibility. Lohas the world, from food to bio-organic cosmetics, natural medicine from bio-architecture, up to renewable energy, show a lifestyle and consumption of high-spiritedness. Health, ecology and sustainability, all associated with individual pleasure, are the new requirements that are answered in a market segment that ha fatto proprio il concetto di capitalismo responsabile.
La Germania è il paese europeo con la più alta percentuale di Lohas: 12,5 milioni di tedeschi sopra i 14 anni (il 19,3%) sembrano rientrare in questa categoria. Quale sarà la fetta di Lohas presente nel nostro Paese?

Laura Gianninò

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Trento live! Physical

Noi trentini di Trento ci siamo sempre lamentati che la nostra città è morta, che non propone mai niente per noi giovani che, dopo giornate di studio e lezioni, abbiamo bisogno di un po’ di svago in compagnia. Ebbene, sembra che qualcosa stia cambiando! Eh sì, per chi non lo sapesse, questa sera è previsto il concerto che sarà poi trasmesso su Rai2 giovedì 30 aprile for a special episode of X Factor, television program that selects, among many new musical talent they want and have what it takes to emerge.
are some days that the city is moving to develop this event: stages, giant screens, barriers ... the whole city is involved in the mechanism. Piazza Duomo, where he sang in the talent show's former competitors, will be closed from 17, the bar of the old town can not sell alcoholic drinks from 17.30 to 24, the (few) parking spaces will be occupied by fans of Trent that fail to reach the stage. Only a given: there are 25,000 people, nearly a quarter of the city.
But I, for thirty, I I ask a question: Trent is truly ready to host an event of this caliber? And I speak not only of the total capacity of the squares and streets, but most of the mentality of the inhabitants of the city center. In recent years many clubs have been closed for public nuisance, because young people leaving the premises had too high a tone of voice that disturbed the sleep of the residents.
So why do the concert in downtown and not via the Palace of gravel? The answer is simple: advertising.
It is undeniable that host a concert of this size, which then will have a very high resonance television, has a major impact for the promotion of city \u200b\u200band territory. Piazza Duomo, a beautiful setting for a concert that is home to nearly winning his favorites The Bastard Sons of Dionysus, the beautiful Belenzani street, Via Cavour and Piazza Dante ... there is no doubt that it is a magical city and that it should be appreciated!
But why not do it more often? Even in a less spectacular
... Why not make sure that our city remains populated by young even weekends, instead of running away to students at home? We are not asking much ...
Time will tell ... and good concert for those who will go!

Viviana Vianini

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Brand at Career Day May 29

There will also be at our Reunion Massimo Fabbro next May 29.
Massimo Fabbro is a collaborator now stable tsm: for years he lectured to both the master in management of the executive master's degree in tourism destination marketing.

Massimo is co-founder and Managing Partner of Create International, one of the few agencies that specialize in Italian Physical Brand Design, which the creation and design of spaces (retail, corporate buildings, events) designed according to their ability to communicate language and system of values, knowledge and the products of a brand for people to reference.
E 'visiting professor in charge of Physical Delivery Brand Master in Marketing Management from the University of Parma / Sole 24 Ore, and a visiting lecturer in the course of CM Industrial Marketing at the Faculty of Design of Politecnico di Milano.

short, a major presence, that of Smith, especially because of his professional specialization: tourism and culture are intrinsically linked to the physical spaces , which is steep for a comparison between him and us may be a harbinger of stimuli and opportunities.

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World Nordic 2013 is also tsm!

in the complex process of preparation of the Nordic World Ski Championships in 2013, there will be a lot of work for future students of Master in Tourism Management of tsm .
Il Comitato Organizzatore dei Mondiali e tsm hanno infatti siglato un accordo che prevede diverse attività di ricerca sul campo da parte dei ragazzi del master, stage nell’organizzazione e collaborazioni sulle attività di comunicazione .
Un evento di tale portata non ha semplicemente un altissimo valore commerciale per il turismo locale, ma contribuisce a definire sempre più il posizionamento della Val di Fiemme e del Trentino nel panorama dell’offerta turistica internazionale.
La Val di Fiemme è infatti l’unico territorio al mondo a poter vantare l’organizzazione di 3 mondiali negli ultimi 22 anni e questo elemento ha creato delle aspettative particolari on the effects of the third edition of the World Cup in the territory in terms of infrastructure development from the perspective of the cultural and tourism product.
For what concerns us more directly, we have the impression that the master in tourism management in tsm is being increasingly cut out a place to consultant (junior, certainly, but still a consultant) of important areas and events: after many experiences in Sanremo , after recent research Globe09 , now the master of our future students will be tested with an event of international standing.
The boundaries between education and professional experience are more subtle. The best way to learn is to deal first with what the real problems of the world of tourism.

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April ... sweet sleep ...

April, sweet sleep ... the old sayings are always the most truthful ... I wondered if the spring in times of crisis had to sleep even more tourism in Italy with or whether we were on the crest of Easter ' wave? So I went to look for some information and informed of the NSA of April 16, contains the first estimates of Easter. Undersecretary Vittoria Brambilla, of which now have heard so much about, says that "a clear overall tightness of the system" and about a million Italians went on holiday and 80% remained in the Bel Paese. But those figures a bit 'rough that have to do with the old proverb? The cake will stay there was to the few foreigners who could maybe think of coming to Italy, but unfortunately the system keeps only instead of react and innovate. So the crisis is felt, but the Italians do not give up vacation time and change the goals and prefer to remain in our beautiful country.
But the data are not yet official and maybe my assumptions could be positively disproved, so expect it to end in April and his sweet sleep ...

Alessandro Bonelli