Destination Marketing, the second point: it held in Borgo Finale Ligure, on October 12th, the "Matching on Tourism", c OMPARISON between the government and the private sector to meet the new challenges of the tourism with a focus on destination marketing and new strategies of 'tourism.
Moderator of the meeting will be Paul Grigolli tsm .
The "Matching on Tourism is organized by the UPA, Provincial Union Hotel, in collaboration with the Board of Bilateral Tourism, the University of Savona, Department of Tourism, CGIL, CISL, UIL, and the contribution of the Province of Savona.
Partners scientific AIPMT, Italian Association of Tourism Professionals and Managers, non-profit association that aims to become a place of exchange, knowledge and training for those working in tourism in both the public and private sectors.
The initiative stems from the need to understand how to build strong alliances between public and private to arrive at a strategy of product / market.
The "Matching on Tourism" will be divided into two phases: the first part devoted to presentations from experts to analyze the state of the tourism industry, from an economic standpoint, the product, communication and promotion; in the second part will set up working groups to discuss some issues related to tourism by creating a moment of discussion and constructive thinking.
Among the planned measures, those Winteler John Daniel, president of National Federturismo, Maria Carmela Colajacovo, national president of Confindustria, Giorgio Castoldi, IULM, Josep Ejarque, AIPMT.
will be also presented studies, analysis and case histories to understand how to rethink strategies for destination marketing. The conclusions will be edited by Margherita Bozzano, Head of Tourism Region Liguria.
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